Privacy Policy

This Privacy Policy explains how the Elevate app (“Elevate”, “the app”, “we”, “us”) — published on the App Store and operated by Lightbox Studios — collects, uses, and shares information when you use it. Elevate is a workout tracking app for iPhone with an Apple Watch companion.

We've tried to write this in plain language. If anything is unclear, email support@elevatefitlab.com.

1. Information we collect

Account information

Elevate uses Sign in with Apple for authentication. When you sign in we receive an Apple-provided user identifier and, depending on your choice, your name and a (possibly relay) email address. We use this to create and secure your account. We do not receive your Apple ID password.

Training data you create

Data you enter in the app — programs, workouts, exercises, sets (weight, reps, RIR, rep quality, rest time), notes, personal records, body-weight entries, nutrition/macro entries, and similar — is stored in your account so it syncs across your devices and isn't lost.

Health & heart-rate data

If you grant permission, Elevate reads heart-rate data from Apple Health (HealthKit) during workouts so it can show heart-rate zones and attach per-set heart rate to your sets. This data is used only to provide those features. We do not use Health data for advertising and we do not sell it. You can revoke Health access at any time in iOS Settings → Health.

Subscriptions

Elevate Pro is sold as an in-app subscription processed by Apple via StoreKit. We receive from Apple the fact that a subscription is active and its renewal status — we never receive your full payment-card details. Apple's handling of your purchase is governed by Apple's privacy policy.

Optional integrations

If you connect a music service (such as Apple Music or Spotify), that connection is used only to show and control playback inside the app, and is governed by that service's own terms and privacy policy. If you enable push notifications, we store a device push token to deliver them.

Diagnostics

We may collect basic crash and diagnostic information to keep the app stable. This does not include the contents of your workouts.

2. How we use information

• To provide the app: store and sync your training data, detect personal records, show progress insights, and power the AI “Coach's Take” analysis for Pro subscribers.
• To authenticate you and secure your account.
• To operate subscriptions and unlock Pro features.
• To send notifications you've enabled.
• To diagnose crashes and improve reliability.
• To comply with legal obligations and enforce our Terms.

We do not sell your personal information, and Elevate does not show third-party ads.

3. AI processing

The Pro “Coach's Take” feature periodically sends a summary of your recent training (e.g., exercises, set counts, weights, trends over roughly the last 90 days) to an AI model provider through our backend in order to generate a written analysis. We send the minimum needed for the analysis. We do not send your name, email, or Health identifiers for this purpose, and this processing only happens for Pro subscribers on the feature's meta-analysis cadence — not on every session.

4. How information is stored and shared

Your account and training data are stored using Google Firebase (Authentication and Cloud Firestore) on our behalf. We use service providers (such as Google/Firebase, Apple, and our AI model provider) strictly to operate the app; they may process your data only as needed to provide their service to us. We may disclose information if required by law or to protect the rights, safety, or property of our users or us. If Lightbox Studios is involved in a merger or acquisition, data may be transferred as part of that transaction, subject to this policy.

Social features: if you add friends or send “cheers”, the necessary information (such as your display name and the fact that you're training) is shared with the people you've connected with so the feature works.

5. Data retention

We keep your data for as long as your account exists. When you delete your account, we delete or de-identify your associated data within a reasonable period, except where we're required to retain it for legal reasons. Some information may persist for a short time in routine backups.

6. Your choices & rights

• Access & deletion: you can request a copy of your data or deletion of your account and data by emailing support@elevatefitlab.com.
• Health access: manage or revoke it in iOS Settings → Health → Data Access & Devices.
• Notifications: turn them off in iOS Settings → Notifications.
• Subscriptions: manage or cancel in your Apple subscription settings.

Depending on where you live (for example the EEA/UK or California), you may have additional rights such as the right to access, correct, delete, or restrict processing of your personal information, and the right to lodge a complaint with a supervisory authority. Contact us to exercise these rights. California residents: we do not “sell” or “share” personal information as those terms are defined under the CCPA/CPRA.

7. Children

Elevate is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

8. International users

We operate in the United States, and our service providers may process data in the United States and other countries. By using the app you understand your information may be processed in countries with different data-protection laws than your own.

9. Changes to this policy

We may update this Privacy Policy from time to time. We'll change the “Last updated” date above and, for material changes, provide notice in the app or by other reasonable means. Continued use after an update means you accept the revised policy.

10. Contact

Questions or requests: support@elevatefitlab.com.